MultipleStreams Chooses ShopSavvy Barcode Scanner to Power ...

Dallas, TX (Vocus) October 4, 2010

Big in Japan, the leader in barcode-powered shopping by mobile consumers, announced that MultipleStreams, a worldwide dealer of used books, CDs and DVDs, has released version 2.0 of its YouSell app for iPhone, incorporating the ShopSavvy ScannerKit SDK. YouSell enables individuals to receive real-time cash offers on used merchandise by scanning the products barcode with the iPhones built-in camera.

If youre tired of lugging textbooks, movies and other stuff around to retail establishments only to get low-ball offers, the YouSell app is the better alternative, said Matt Stein, purchasing manager of MultipleStreams. YouSell provides the fastest, most convenient way to get solid cash offers for your used items.

When a YouSell user scans a UPC or EAN barcode, MultipleStreams delivers an instant price offer from its product pricing database. If the user accepts the offer, he or she ships the item to the companys warehouse for free using a prepaid shipping label provided by MultipleStreams. Once the item passes a quality inspection, payment is promptly sent to the seller by check or PayPal.

YouSell is a valuable app for selling used merchandise, and we are pleased to provide the technology that powers its scanning functionality, said Alexander Muse, co-founder of Big in Japan. YouSell is one of more than 200 apps now in development utilizing the ShopSavvy ScannerKit SDK.

Earlier this year, Big in Japan began licensing its barcode-scanning technology and the use of its price comparison engine to third-party applications. Like other apps utilizing the ShopSavvy ScannerKit SDK, YouSell will incorporate the Big in Japan UPC/GPS mobile advertising framework. The framework uses the scanned products UPC code and phones GPS location data to serve highly targeted advertising at the point of highest purchase intent namely, when the mobile consumer is standing in a retail store with a potential purchase in hand.

Interested companies and developers can access the ShopSavvy ScannerKit SDK at http://www.freebarcodescanner.com . The free YouSell app is available in the iTunes Store.

About Big in Japan

Big in Japan Inc. is the leader in barcode-powered shopping by mobile consumers, with more than 6.5 million users generating 50 million product scans per month through the companys ShopSavvy

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