Posted February 8, 2012
Barcode systems offer retailers a way to improve efficiency in a variety of industries, even the ever-changing newspaper business. Publishers have the opportunity to spread news to people by selling newspapers, and can improve their operations with barcode readers.
The 2011 World Press Trends Report revealed global print newspaper readership fell 2 percent in 2011 as more people sought information online. However, newspapers reach 20 percent more people worldwide than the internet, according to the report. Although print media circulation rates are dropping in many areas, some people still have greater access to newspapers than the internet.
Vendors can take advantage of the accessibility of newspapers by enhancing their sales operations. Using a point of sale system gives retailers the opportunity to scan a product's barcode to track sales and inventory, and merchants can also monitor the viability of newspapers in the current economy.
A handheld barcode reader such as the Symbol LS 4278 provides a productive option to retailers. Merchants can take advantage of the laser's multi-line rastering scan pattern to ensure quick and accurate scanning capable of reading any newspaper's barcode.
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